Discounts, Vouchers and Loans on the High Street
Dec 11, 2006
Your money looks set to go further on the high street in the last minute run up to Christmas. After disappointing sales in November, many high street names are having to introduce special offers and discounts to try and boost their Christmas trading.
According to the British Retail Consortium (BRC), the mild autumn means that winter stock has not been selling in clothing and department stores. These retailers have had to rethink their marketing strategy and have led the way with big reductions. The BRC says Christmas shopping is not likely to increase until 10-14 days before the big day.
With savings of up to 50% already available, shoppers seem to be prepared to wait in the hope of saving money on last minute bargains. Discount vouchers online are also widely available to internet shoppers, as are low rate personal loans and store card incentives.
However, fortunes seem to vary. A CBI report shows that although 34% of retailers had experienced a drop in November sales compared to last year, another 25% said their sales had improved on the same period.
The BRC warning comes as Tesco reports a further rise in sales and is optimistic about Christmas trading. Meanwhile Woolworth's are cautious about their prospects over the festive period and need a last minute boost in sales to help meet targets.
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