Christmas Shopping bigger Online
Dec 14, 2006
This year 70% of internet users in the UK will buy presents online, according to an internet research company.
The annual Christmas Shopping Online survey, carried out by Nielsen Net Ratings, shows that on average £237 will be spent online, compared to £197 on the high street. Brand names from well know retailers are likely to benefit the most from this trend. 40% of customers will buy from such well established companies.
Women are particularly attracted to the convenience of internet shopping. They will spend more than men for the first time this year and are 3 times more likely to buy a gift online. The survey also shows that consumers in the 35-44 age group will spend the highest proportion of their Christmas budget online. Internet users in the South-West will spend more per head than in the rest of the UK.
When it comes to food shopping Tesco will dominate with 40% of those questioned expecting to use their online delivery service. Asda will follow on 19% with Sainsburys on 15%. Although internet shopping is popular, the survey also shows that over 45% of users still have worries about the security of their credit and debit cards in online transactions.
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